As COO and CTO of BlackFin Group, Lloyd is responsible for the daily operations of BlackFin Group and the management of our technology consulting service offerings. With over thirty years executive leadership experience, Lloyd has held multiple executive leadership positions for both lenders and fintech vendors in the mortgage space, giving him a unique and valuable business perspective that routinely results in successfully orchestrating project execution and implementation. Lloyds collaborative approach ensures business and technology objectives are met. Lloyd is a recognized thought leader in the lender and fintech space. Most recently, Mr. Booth served as the Chief Technology Officer for a mid-tier national mortgage lender. In this role he was responsible for rebuilding the organization’s information technology department and replacing key technology components including a digital point of sale system, customer relationship management system and enterprise data warehouse. Mr. Booth served as the President and COO of Blueberry Systems, a mortgage lending technology solutions provider. In this role he was responsible for the design, development, marketing, and implementation of the company’s flagship product “Relay” an enterprise loan origination system for mortgage lenders of scale.  Prior to Blueberry Systems Mr. Booth was a co-owner and CIO for ShadowNet Mortgage Technologies, an industry leading national document preparation firm.  ShadowNet was acquired by First American Financial where Mr. Booth continued as the company’s CIO and later division president.


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