Chief Innovation Officer, Partner

Suha Beidas Zehl is the Chief Innovation Officer for BlackFin Group. In her role Suha is engaged in a wide range of client projects while also responsible for leading our innovation consultancy practice. Suha is skilled in breaking down sophisticated, cutting edge, technology advancements like Blockchain, AI, BI and machine learning into meaningful solutions for any financial services organization (banking, mortgage, etc.). Suha is widely recognized for driving and inspiring innovation, breaking down these complex and sophisticated technology advancements into meaningful, real world and practical advancements that increase productivity, reduce expenses, and increase revenues. Suha is an award-winning executive leader who has over 35 years of experience in various industries including financial services, mortgage lending, technology, business intelligence, and higher education. She was the Founder/President of her own consulting firm, Z Technology Solutions. She serves on the Board of Directors for Women with Vision as well as the Board of Governors for the National Association of Minority Mortgage Bankers of America (NAMMBA). She is also a Certified Delegate with the National Association of Women in Real Estate and Banking (NAWRB) as well as a Visionary Ambassador with NAMMBA. Suha is a regular contributor to various industry magazines and shares thought leadership on several social media platforms including LinkedIn. She is a sought-after speaker and podcast guest and often appears on stage at industry events. She is also the host of her own LinkedIn series, In the Spotlight with Suha, where she shines the light on the next generation of leaders in the real estate and financial services space. Recipient of the Women of Influence award (2021) and a Tech Trendsetter award (2019) by HousingWire, the Mortgage Star award (2021) by Mortgage Women Magazine, the NEXT Powerhouse award (2021) by NEXT Mortgage Events, the Most Powerful Women in Fintech award (2019 and 2021) by Progress in Lending, and the Woman with Vision award (2019) by Mortgage Women Magazine. Suha has also been recently recognized by the National Association of Women in Real Estate Banking (NAWRB) with the Mentor Leader award (2021). Suha holds a Master of Business Administration (MBA) degree and a Bachelor of Science degree in Computer Science. She is also a Project Management Certified Professional and has completed the Harvard Management Development Program. Suha lives with her husband in the Greater Tampa Bay area; she speaks four languages and is an avid scuba diver, travel, and culinary enthusiast.